Lite Beer

Ever since it was first introduced, the intensity and volume of TV advertising of "Lite Beer" has been monotonically increasing. It can now properly be characterized as a public nuisance. The motivation for this obsession by the brewers is probably two-fold. Firstly, it may be cheaper to produce than beer. Secondly, it is an appeal to the increasingly large intersection of the class of beer drinkers with that of the weight conscious.


For the person who drinks occasionally and then only a bottle or two, the caloric difference between lite and regular is trivial. This difference may be important for people who drink too much at a sitting, but, these deserve what they are getting.

The fundamental problem with lite beer is that is that it does not have a decent taste. It has no body; it is thin and usually bitter. It simply is not beer. It should be poured back into the horse.